The urgency for population health management: A digital-first approach

Published: 12-Mar-2025

Chris Davies, Principal and CEO of The Institute of Clinical Science and Technology, discusses how digital therapeutics can streamline care delivery

The UK healthcare system is at a critical point. Shockingly, chronic diseases consume approximately 70% of all health and social care expenditure, whilst at the same time the financial and operational strains on the NHS continues to mount.

These costly chronic conditions, including diabetes, respiratory illnesses, and cardiovascular diseases, require long-term self-management strategies to reduce the burden on both patients and healthcare services.

The NHS 10 Year Plan, due to published this summer, will outline a strategic shift from hospital-based care to community-driven solutions, emphasising prevention and proactive health management.

Chronic diseases consume approximately 70% of all health and social care expenditure, whilst at the same time the financial and operational strains on the NHS continues to mount

Digital therapeutics provide a transformative opportunity to achieve these goals by enabling patients to personally manage their conditions more effectively while allowing healthcare providers to take a broader, data-driven approach to public health.

By embracing technology, we can mitigate the burden of chronic diseases, reduce emergency admissions, and ultimately create a sustainable healthcare ecosystem.

Leadership in digital therapeutics

For over a decade, the Institute of Clinical Science and Technology (ICST) has been at the forefront of digital therapeutics, providing innovative solutions that empower patients and streamline care delivery.

Through its toolkits, ICST has revolutionised chronic disease management in Wales by equipping patients with the resources to take control of their health.

For over a decade, the Institute of Clinical Science and Technology has been at the forefront of digital therapeutics

The results speak for themselves: tens of thousands of patients have been using the toolkits, resulting in a 73% reduction in A&E visits and 90% of users reporting improved condition management.

By integrating digital therapeutics into healthcare workflows, trusts can bridge the gap between healthcare services and patient self-management, leading to improved outcomes and a more efficient use of resources.

The role of digital therapeutics in population health

Traditional healthcare models often focus on treating illnesses as they arise rather than preventing them. Digital therapeutics, however, shift this approach by offering system-wide solutions that enable healthcare providers to monitor and manage patient health at scale.

Toolkits can leverage data analytics to identify trends and predict healthcare needs across populations. By detecting patterns and enabling early interventions, these tools help prevent disease outbreaks, reduce hospitalisations, and enhance overall public health outcomes.

Traditional healthcare models often focus on treating illnesses as they arise rather than preventing them

In addition, the integration of apps, educational platforms, guidelines, and events into the digital ecosystem ensures
that both healthcare professionals and patients have access to the most up-to-date, evidence-based resources.

Significant outcomes and benefits

System-wide digital therapeutics have already demonstrated significant improvements in chronic disease management. By addressing healthcare needs at a population level, digital therapeutics move the focus from reactive treatments to preventive strategies.

This transition reduces the strain on stretched GP services, enhances patient self-management, and improves public health outcomes.

System-wide digital therapeutics have already demonstrated significant improvements in chronic disease management

Notably, underserved populations have experienced high adoption rates and considerable health improvements, showcasing the scalability and equity of digital-first healthcare solutions.

A sustainable, efficient healthcare ecosystem

One of the many challenges facing the NHS is the need for cost-effective, scalable solutions to manage chronic diseases. Digital therapeutics provide a sustainable alternative by facilitating early interventions and preventive care.

Real-time data analytics empower healthcare providers to continuously monitor patient health, identify emerging trends, and adapt care strategies accordingly.

One of the many challenges facing the NHS is the need for cost-effective, scalable solutions to manage chronic diseases

This level of insight not only enhances patient outcomes but also optimises resource allocation, making healthcare delivery more efficient and cost-effective. Additionally, solutions such as ICST’s toolkits incorporate behaviour
change principles, ensuring that patients adopt long-term healthy lifestyle changes rather than relying solely on medical interventions.

Transitioning to a digital-first model

The transition to a digital-first healthcare model is no longer optional—it is essential for the NHS’s long-term sustainability. The Darzi Review highlighted the importance of digital transformation in healthcare, and the toolkit approach is already demonstrating how such a shift can be successfully implemented.

The transition to a digital-first healthcare model is no longer optional—it is essential for the NHS’s long-term sustainability

By equipping both patients and healthcare professionals with digital tools, we are fostering a more engaged, informed, and proactive healthcare ecosystem. NHS Wales is actively integrating digital therapeutics, illustrating how scalable digital solutions can meet rising healthcare demands without overburdening resources.

Building the future of healthcare

Through the toolkits, it has been proven that large-scale, evidence-based digital therapeutics can drive measurable health improvements.

This approach is particularly valuable for managing chronic diseases, which require long-term and patient-centric interventions.

By equipping both patients and healthcare professionals with digital tools, we are fostering a more engaged, informed, and proactive healthcare ecosystem

The integration of behaviour change techniques ensures that patients not only manage their conditions effectively but also adopt sustainable health habits.

This long-term impact is crucial in reducing future healthcare burdens and fostering a healthier population.

A digital-first future for population health

The current model of chronic disease management is no longer viable. Rising healthcare demands, limited resources, and an aging population necessitate a shift toward proactive, technology-driven solutions.

By embracing digital therapeutics, healthcare providers can transition from reactive care to a proactive, preventive model and a sustainable, equitable healthcare system.

The integration of behaviour change techniques ensures that patients not only manage their conditions effectively but also adopt sustainable health habits

The time for change is now—by adopting system-wide digital therapeutics, we can revolutionise population
health management and future-proof the NHS.

Join the webinar

To learn more about how digital therapeutics are driving large-scale, positive outcomes, join ICST and Asthma Lung UK on 13 March for an exclusive webinar.

Register to discover how digital tools can transform patient care and healthcare efficiency on a national scale.

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