Forbo Flooring Systems has launched its new Flotex By STARCK collection: a collaboration with visionary creator, Philippe Starck, that offers a new language in the perception of interior spaces and floor covering design.
Using high-definition digital printing techniques, Flotex By STARCK challenges tradition through unique patterns that play on scale and transition.
The collection consists of three different design systems - Artist, Twilight and Vortex - all of which can be adapted to suit each individual project’s needs.
The pattern of each full design system stretches 10m in width and is made up of four different 2m-wide components: a central design; a left and right transitional design border; and a neutral, semi-plain texture design, which features a variety of accent colours. For smaller rooms, the components can be mixed and matched to create unique floor plans.
Vortex is a system of elements that are designed to transform the way we look at a space; reflecting the relationship between chaos and calm to provide balance and choice. The free-flowing, almost linear pattern, is available in six distinctive highlight colourways.
Artist is a concept based on the transition of two textures that can be used individually or together with one colour fading into another. The pattern of the floor covering reflects those created on artists’ palettes, providing a visually -ngaging and distinctive look to differentiate the interior design of a building.
Twilight is a play on lights, shadows and colours. The design has two powerful and complementary sides; one jewel-like, bright and light; and the other a shadow of deep, dark and rich shades. They come together in a transition element that creates energy and impact, making a bold statement that can divide and link spaces simultaneously.
Chloe Taylor, Flotex category marketing manager for UK & Ireland at Forbo Flooring Systems, said: “Following the success of our previous collaborations with Sottsass, HemingwayDesign and Tibor Reich; we knew that we wanted to continue to develop our designer Flotex collection – especially as Flotex and flocked floor coverings are continuing to rise in popularity.
”As Philippe Starck is renowned for creating stimulating and intensely-vibrant objects and places, and never ceases to push the boundaries of contemporary design, we thought he would be perfect to collaborate with to produce new innovative designs for Flotex.
“Our new Flotex By STARCK collection certainly challenges perceptions in terms of design. Each of the three systems will bring a new identity to a building and specifiers can choose to install the systems with all four components, or opt to use the components separately to create their own unique flooring design.”
She added: “Flocked floor coverings have seen a huge rise in popularity in recent years, thanks to advances in technology and design that are challenging traditional perspectives.
“Neither a carpet, nor a resilient floor covering; electrostatically-flocked flooring solutions offer the best of both worlds. Like resilient floor coverings, they are safe, durable and washable, but offer the appearance, comfort and sound-absorbing properties of textile flooring.”