MSoft eSolutions has recruited Carl Kameen as its new commercial director.
Kameen has extensive experience working for UK Plcs and in the corporate finance team at Ernst & Young.
MSoft is the market leader in the UK for its innovative blood-tracking technology and its award-winning Bloodhound solution is now used in more than 100 NHS and private hospitals.
Matt McAlister, founder and managing director of Wirral-based MSoft, said: “We are delighted to have brought someone of Carl’s vast experience on board as commercial director.
“I have known Carl for a long time and his extensive knowledge working at a high level within Plcs, combined with his corporate finance background, will be essential in helping us deliver our global expansion plans.
“Over the coming months I will be working closely with Carl and other members of the MSoft senior management team to put in place a dynamic and robust plan for international growth which will see us enter a number of new markets in Europe and elsewhere.”