Is your marketing reaching NHS CIOs and CNIOs?

Published: 5-Dec-2024 Featured companies: Highland Marketing
Marketing

Discover how to craft the right message for NHS decision-makers with insights from top health tech leaders

How can you make sure you get the right message across to an NHS chief information officer, or chief nursing information officer?

Replay this webinar with Professor Natasha Phillips, former NHS England CNIO, and Neil Perry, a former acute trust CIO, in live conversation with Highland Marketing’s Matthew D’Arcy and the ABHI’s Jonathan Evans.  

Both advisors to Highland Marketing, Natasha and Neil discuss effective approaches to these key decision makers in the NHS.

This is the latest in a series of webinars on ‘Effective approaches to health tech marketing’, delivered in collaboration between the ABHI and health tech sector specialists at Highland Marketing.

Featured companies

Highland Marketing is a specialist marketing, communications, market access and consultancy agency, focusing on the health tech and med-tech industries. We offer an integrated...
See more

You may also like

Marketing

Highland Marketing becomes communications partner for HETT 2024

Read more
Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become a “festival” of digital health

Trending Articles

  1. Comment: Advertising and promotion of medical devices in the EU Vincenzo Salvatore (pictured below right), head of the healthcare and life sciences focus team at BonelliErede, and colleague, associate, Giuseppe Ragucci (bottom left), explore the implications of the European Parliament’s adoption of the new <i>EU Medical Devices Regulation</i> and how the UK fits in the grand scheme of things given it is no longer in the EU
  2. Patients to get faster access to innovative medical technologies New £10m pathway will support medtech innovators and manufacturers
  3. COMMENT: Build and they will come Wayne Parslow of Harris Healthcare explores the reasons why the health sector has fallen so far behind other industries in the deployment of technology
  4. Health Minister challenges NHS to become \'paperless\' by 2018 Five-year, five-point plan for technology rollout across NHS and social care services
  5. Special report: new era for children’s healthcare Indepth report on the new Alder Hey Children's Health Park

Relevant companies

See more

Upcoming event

Futurebuild 2019

4-6 March 2025 | Conference and exhibition | Excel, London See all

You may also like

Marketing

Highland Marketing becomes communications partner for HETT 2024

Leading health tech PR and marketing agency will provide media and content services for the conference, exhibition, and networking event, as it expands to become a “festival” of digital health
Marketing

People at the heart of tech at the heart of the NHS

Highland Marketing advisory board member Natasha Phillips led a discussion on nurses, midwives, and allied health professionals, and the skills and competencies they will need to lead and thrive in a digitally-enabled healthcare system
Marketing

AXREM and Highland Marketing partner to support diagnostic health tech industry

UK trade association AXREM and health tech specialist agency Highland Marketing have formed a new partnership, to help support a sector that serves vital healthcare services
Marketing

Highland Marketing welcomes Natasha Phillips to its advisory board

Former national CNIO and founder of Future Nurse will bring passion for digital transformation to debates and discussions
Marketing

Want to improve NHS productivity? Start by addressing its legacy IT

The state of NHS infrastructure and legacy systems has started to attract attention from organisations worried about falling productivity. The Highland Marketing advisory board asked what it will take to fix the issues, against a backdrop of more funding being diverted from digital to “the frontline.”
Marketing

Why marketing matters for health tech start-ups and scale-ups

Dr Alastair Kirby, Industry and Technology Navigator at Kent Surrey Sussex Academic Health Science Network (KSS AHSN) reflects on why effective marketing is crucial to the success of new products and how innovators can kick start their marketing activities
Design & Build

“Crisis, what crisis? When things go wrong, good communications can get you back on track.”

When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis.
Subscribe now