Brintons Carpets has announced the launch of a new range aimed specifically at the healthcare market.
The new range is Brintons’ first designed specifically for the sector and marks a further diversification of the business to supplement its other key sectors, including the casino industry, cruise liners, hotels and luxury real estate.
Historically, the healthcare market has often compromised creative design and style in favour of functionality and clinical environments. However, Brintons’ new range combines bold and bespoke axminster designs with practicality, safety and comfort.
The carpets fulfil all the requirements and needs of healthcare by producing a product that is protective, using anti-microbial technology, has an impervious back to help with spillages, and is easy to clean and durable. The carpets also help trap airborne fibres, which help reduce the risk for asthma and some other allergy sufferers.
Commenting on the announcement, Don Coates, managing director, said: “Brintons is all about innovation and today’s announcement is a significant development for the business, demonstrating our ability to move into new markets and grow our business further. The high-end healthcare market is moving towards what we expect from luxury hotels and so there is a sizeable and growing market for our bespoke axminster carpets, providing both the very best in quality and design.”