Bathstore announces second curated collection with ELLE Decoration

Published: 21-May-2018

Introducing the new Noir range

bathstore has introduced its second range curated exclusively by ELLE Decoration.

From taps to shower heads, enclosures to basins and wash bowls, the Noir Collection gives total freedom to create a cohesive and sleek bathroom space.

The Noir Collection by ELLE Decoration, also provides two stunning styles of furniture to choose from, Noir Craft and Noir Frame.

Noir Craft allows for pure indulgence – warm, caramel walnut tones to give the bathroom a mid-century feel. The furniture design is utterly contemporary while honouring a celebrated design aesthetic.

Featuring drawer units and matching wood or stone-effect counter tops for washbowls, or a stunning basin option, the Noir Craft pieces are both practical and versatile, while paying homage to an enduring period of furniture design.

The matt black finish of the taps, radiators, shower enclosures and systems brings a sense of confidence to any bathroom. Whether you want to update the entire bathroom, or add a few statement pieces – the Noir collection lends instant impact to any bathroom by providing a dramatic and cutting-edge feel.

Noir Frame furniture is structural, bold and beautifully simple. The robust matt black aluminium frame includes a built-in towel rail and is engineered to house the Veneto basin. The utility shelf on the vanity unit is finished in a luxurious African Oak, matching the shelves on the adjustable shelving unit.

The matt black brassware and fixtures inspired by classic interior design provide a foreground focus which elegantly controls the strength and saturation of your colour choice.

Palettes of grey, rich greens and warm woods provide the perfect setting for strong, structural, matt black framework.

The partnership, created by brand extension agency three60brands, saw bathstore become ELLE Decoration's exclusive bathroom and tiles partner earlier this year with the launch of the Transition collection. On the back of that success, this new style-led collaboration is aimed at ELLE Decoration's style-conscious readers.

Speaking about the collaboration between the two brands, Ben Spriggs, executive editor at ELLE Decoration, said: “The Noir collection takes our collaboration with bathstore to new heights and we’re thrilled that it offers style savvy customers the opportunity to bring the iconic ELLE Decoration look into their homes.

“With its on-trend furniture and accessories, the Noir range is unlike anything else on the high street, offering cutting-edge styling at accessible prices.”

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