Zillah Moore to help grow the company’s market share and drive sales across both domestic and international markets
Zillah Moore has been appointed to the role of strategic marketing director at healthcare communications specialist, Static Systems Group (SSG).
Moore has worked in the healthcare industry for more than 25 years and has extensive experience across different areas, including medical devices, digital health, and pharmaceutical and diagnostic services.
She has held a number of sales and marketing leadership roles, including senior positions at BTG and GE Healthcare, and was northern European sales director for Boston Scientific’s interventional oncology division.
She has also successfully developed product and solutions strategies across a range of disease areas in both health and social care.
Most recently, she has led the marketing, market access, and clinical applications teams at Tunstall Healthcare, developing the company’s UK strategy for driving digital transformation and integration within the health and social care sectors.
In her role as SSG’s strategic marketing director – a newly-formed role as a result of a company restructure – Moore will be responsible for developing a robust marketing strategy to accelerate the company’s domestic and international sales growth.
This will be achieved by driving innovation in product and service development, entering new and vertical markets, developing sophisticated branding and communications, and collaborating with third-party partners.
She said: “I am passionate about working closely with customers, patients, and services users to develop products and solutions that will make a difference to how health and social care is delivered.
“And I’m very excited to be joining SSG and supporting the organisation to build on its trusted legacy as it starts the next chapter of growth as part of the Halma family.”
Moore has a BSc in biology from University of Durham and lives in the UK.She will be based out of SSG’s manufacturing headquarters in Wolverhampton and will work closely with SSG’s soon-to-be-appointed new commercial director.
Managing director, Rosie Cunningham Thomas, said: “Zillah will play a vital role in developing a well-defined marketing strategy, which not only supports our overall business growth, but also ensures we take full advantage of the opportunities to increase our market share and drive sales.”