BridgeHead Software appoints new senior director of sales EMEA

Darrell Bailey joins to drive growth across the NHS, private healthcare, occupational health, and elite sports markets

BridgeHead Software has announced the appointment of Darrell Bailey as senior director of sales, EMEA.

He will be responsible for managing sales activity across the NHS, private healthcare, occupational health, and elite sports sectors and will also be identifying new market opportunities that will contribute to the overall business growth strategy, helping BridgeHead to achieve further success across Europe, the Middle East and Africa.

As healthcare organisations increasingly regard data as one of their strategic assets, and become less dependent on the applications that create it and the storage on which it resides; BridgeHead’s solutions offer customers a foundation for managing healthcare information for the long term.

BridgeHead’s Independent Clinical Archive (ICA), HealthStore, enables organisations to realise the vision of a single patient record by consolidating, storing and protecting clinical and administrative information that exists outside of their EPR within a central repository, then providing access to that information to those that need it, when they need it, at the point of care.

This could be medical images that are scattered across hospital departments through to healthcare information, such as clinical reports, financial data, and even employee information that maybe stored in older systems running within a hospital.

BridgeHead’s RAPid Data Protection solution offers an alternative to traditional backup methods, helping healthcare organisations optimise data protection and recovery for any application.

Commenting on his appointment, Bailey said: “The healthcare data management landscape is rapidly evolving, with an increased need for interoperability and the regional sharing of vital patient information to meet the demands of a modern healthcare service.

“Data sits at the heart of this move, and is the real strategic asset of all healthcare providers. That’s why HealthStore is such a game-changer – it enables clinicians and support staff to see a 360-degree patient view, at the point of care.

“I’m excited to be joining BridgeHead at this point in the company’s development to support its ambitious growth plans.

“Equipped with an understanding of the market and future industry challenges; I’m looking forward to helping healthcare providers ensure the best solutions are in place so that patients are benefitting from the nirvana of integrated, patient-centric care.”

Bailey comes with an extensive understanding of healthcare IT services with 15 years experience in the industry, joining from GE Healthcare, where he worked as the sales manager in the digital sector.

Prior to this he held various senior commercial roles within Atos, Sensely, Carestream and Sectra, where his responsibilities included new business development, team expansion and management of the sales pipeline.

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